LET’S FLY!
FLY TOWARDS THE SUN ON AR WINGS!
A vacation in Austria has many positive effects. Recently, it can also happen that you grow colorful wings – provided you scan the QR code, which can be found on the clothing specially made for the campaign (1000 sweatshirts werde produced to be used at events) or activate the corresponding filter directly in the Instagram app. Enjoy your flight!
THIS TRACKS
CHARMING DESIGN MEETS TECHNICAL INNOVATION
To ensure that the filter works perfectly in every situation or camera setting, a mixture of face detection and image tracking is used. This ensures that the wings are always visible in the correct proportions, regardless of whether the person in the picture is seen from behind or from the front.
If you would like to give the filter a try, simply scan the QR code in the image below:
THX FOR THE PROPS
High-quality experiences are very important to Junge Römer. In my opinion, what makes the company unique in this area is its ability to respond to the customer and round off the digital experience with a holistic story. I’m excited to see what’s to come here in the future.
Barbara ProdingerInnovation & Community Management