LET IT SNOW
THE AR-DVENT SEASON IS HERE
Under the motto “Bigger is better”, we got to play Santa and present the Tyrolean population with oversized AR snow globes on behalf of the VVT. We developed three different globes that users could place in their real environments via smartphone. Once again, our web AR technology was used, which does not require any app downloads: simply scan the QR code, place the snow globe and then shake the virtual snow in it with your cell phone.
The idea of three augmented reality snow globes for the VVT bus terminal at Innsbruck's main railway station was perfect for the Christmas season. Rebecca Kunz Unternehmenskommunikation, Verkehrsverbund Tirol GesmbH
FOR MORE LOVE
SMALL GIFTS BRIGHTEN UP EVERYDAY LIFE
The campaign was advertised via posters at a bus station, where the snow globes helped to brighten up the sometimes-dreary everyday life with a Christmassy atmosphere. The QR code was also placed on the packaging of small gifts distributed to customers by VVT.
