MEET THE AR-VOCADOS
PLANT YOUR OWN AVOCADO TREE IN THE SUPERMARKET!
The company DataHarvest from sunny California came to us with a special vision: in the future, they will equip every avocado (and other fruits) they sell in American supermarkets with an individual QR code. Customers will be able to scan this code on the spot with their smartphone to immerse themselves in an AR experience based around the product. Of course, we were immediately enthusiastic about the project and started working on it right away.
The result is a unique web AR sales tool that starts with users planting a virtual seed in the real environment. This seed grows into a small avocado tree in a matter of seconds, which brings with it many surprises, including a fun game called “Harvest Hero”, recipes in video form and a “Scratch and Win” competition.
We had that crazy idea of a magical AR experience for the supermarket and Junge Römer really knocked it out of the park. Working with the JR team was a pleasure and the result is truly exceptional. Joseph Mark Buhl CEO Data Harvest California
AR SELLS!
AR SALES TECH – THE FUTURE IS NOW
The project proves that augmented reality can be used directly at the POS to inspire, entertain, and inform customers within seconds – and to create an emotional bond between the target group and a brand/product. Thanks to our Web AR technology, there is no need to download an app or anything like that. People in the supermarket scan the QR code with their smartphone and they can immediately engage with the AR-vocados.
