BEYOND THE PHOTO

EVERY PICTURE HAS A STORY

Behind every spectacular photo is an equally spectacular story. This especially applies to the photographic immortalization of sporting feats. What route did the climber have to conquer before the impressive photo could be taken? How fast was the wingsuit pilot in the picture actually traveling? And at what altitude? We provide the answers to these questions – in augmented reality.

IT’S SO EASY

WEB AR: THE KEY TO A NEW DIMENSION

Visitors to the Red Bull AR Exhibition conveniently launch our WebAR app via QR code. They point their smartphone camera at one of the exhibited pictures – and the story behind the photo becomes visible: Background details, 3D animations and 360° videos are integrated into the video feed of the smartphone camera in real time, making the visit to the exhibition unforgettable.