THE BIG PICTURE

THE STORY BEGINS AT THE FARM

To make the training of the 110 apprentices of the KWP (Consortium of Viennese Retirement Homes) as modern and varied as possible, we developed a VR application around the topic of “meat”: Where does it come from? How is it processed? And above all: What does responsible handling of this food look like? After all, a schnitzel “isn’t born vacuum-packed in the supermarket,” as KWP chef Peter Haidbauer sums it up in our case video (see below).

When we eat meat, it always means that a living being has died for our enjoyment. Reason enough to take a closer look at topics such as “animal welfare”, “slaughter” and “responsibility”. Our VR app supports the apprentices by telling a story in an empathetic, educational, and interactive way that doesn’t start in the supermarket – but on a farm…

KNIVES OUT

A VERY VEGAN AFFAIR: VIRTUAL MEAT

In the interactive parts of the app, users are allowed to pick up the knife themselves and process different cuts of meat such as loin or shoulder accordingly. In this “interactive cooking show”, various hand movements that are used every day in kitchens around the world can be practiced endlessly without wasting real food.

We had to invest quite a bit of research and preparatory work in the creation of our virtual meat cuts – but it was worth it. The result is not only visually impressive, it also feels realistic when the virtual knife slides through the equally virtual fibres.

THX FOR THE PROPS